Copywriter. Reporter. Storytelling Expert
Does this sound like your vision board?
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When someone asks me "so what do you?" I have a strong answer that makes my work irresistible and me feel like badass
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I love stepping in front of the camera and finally know how to pose myself.
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I have a content process that feels simple, sustainable, and doesn’t feel like a second job I never signed up for.
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I have a never-ending supply of ideas I'm ready to turn into content that connects and moves people.
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I’m ready to show up online with clarity and confidence—and attract the kind of clients who just get it.
a collaboration between Writer and Storytelling Expert Jackie Tempera, Photographer Vivana Cardenas & Marketing Strategist Rossana Tagliabue
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Rossana Tagliabue
Jackie Tempera
Vivana Cardenas
Rossana is a multi-passionate creative, marketing strategist, author and founder of Raíces Creative Space. Her journey began with a love for artistic expression that evolved into a career in marketing after transitioning from social work in 2018. With experience spanning nonprofits, academia, small businesses, and Fortune 500 companies, she brings a rich, human-centered approach to content creation and brand storytelling.
After earning her MBA in Digital Marketing in 2022 and leading social media growth for various sectors, Ro left corporate life behind to create Raíces — a studio built to foster creativity and empower others through accessible resources and education. Her approach blends heart and strategy, teaching others how to harness content not just to be seen but to make a lasting impact.
When she's not leading workshops or producing content, you might catch her reading her poetry book at open mic nights — leaning into the discomfort to get over her fear of public speaking, working as a Real Estate Agent, hosting events for the Women's Social Club, reading a good book (more like listening to audiobooks), traveling, or enjoying downtime with her husband, 3 fur babies.
Jackie Tempera is an award-winning reporter, copywriter, and storyteller. Using her razor-sharp writing, wit, and creativity, Jackie helps female leaders stand out in a world of endless options by finding the perfect words to communicate their special sauce with confidence and ease with her signature framework, Story Magic.
Jackie helps her clients use their stories to set themselves apart from the competition, make more money, and grow their social communities like wildfire.
When she isn’t working with clients, Jackie writes about sexual health, body inclusivity, reality TV stars, and astrology for Women's Health Magazine. Her writing has also been featured in top publications like USA Today, Harper's Bazaar, Cosmopolitan and Business Insider.
Jackie’s coverage of the #MeToo movement made national news and led to changes in the legislature around sexual harassment training.
In her free time, you can find her lounging on the Jersey Shore (weather permitting), traveling, practicing and teaching yoga, and eating Italian food.
Viviana started her photography business in 2019. She loves the opportunity to create with her clients.
When she first picked up her camera, she was sure she’d spend her days photographing sweet newborns and glowing moms-to-be.
But along the way, she found something even more meaningful to her—helping women see themselves as the strong, accomplished leaders they are through personal branding photography.
Ever since, Viviana's mission has been to create an experience that celebrates their power, presence, and worth.
When she's not working, you can find Viviana watching movies, eating popcorn, and hanging out with her kids, husband, and puppy.
If she were not a photographer, Viviana would be an accountant working for a CPA firm.
The Content
Refresh
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Unshakeable confidence when sharing your story
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A piece of storytelling content that will draw in your ideal clients like bees to honey
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Confidence to take your own photo (and actually love it!)
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Vivana's tips for the perfect DIY headshot
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Rossana's guide for easy content creation
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Jackie's Story Magic framework to help you tell and retell your story for life!
FAQs
What exactly will I walk away with?
You’ll leave with Jackie’s signature storytelling framework (aka your go-to tool for writing and rewriting your story for life), Viviana’s pro-level posing tips for self-portraits and headshots, and Rossana’s guide to content creation that’s actually doable. Oh—and confidence in both your story and your on-camera presence.
How does it work?
It’s a workshop—with a camera. You’ll learn how to pose yourself confidently, take self-portraits that feel like you, and walk away with tips you can reuse every time you need new content. No pressure to be perfect on camera—this is about practice and presence.
Who is this for?
This is for entrepreneurs, creatives, and founders who are ready to feel clear in their brand story, confident in front of the camera, and empowered to create content without overthinking every step.
How big is the group?
Small on purpose. We’re keeping it intimate—just 10 people—so everyone gets attention, support, and space to actually practice what we’re teaching.